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A Guide to Email Verification More and more businesses are adopting the use of email communication to drive their marketing campaigns to several customers at the same time Businesses get the email addresses of the clients by requesting from them once the clients visit their websites. Usually, businesses can trust certain clients to provide their correct email details on the websites. In some cases, however, some clients can provide data that is not genuine and this will end up on your email list In a case where an email list contains invalid email addresses, sending of campaigns will always fail due to unresolved destination errors. Putting this error to a check is not easy. Although the error is hard to correct, it should be noted that it can be stopped from happening by having checks and controls to regulate the information that is submitted by the clients on your websites. The above can be done by ensuring that the inputable fields on your websites have email validation functionality built into them. Using the right development constraints, websites can be created to validate a field for an input that complies with the syntax for valid email addresses. This is the first and the easiest step of validating what addresses go to your email list.
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The step highlighted above on its own, however, is not enough to check the genuineness of an email address since all it does is to check the syntactical errors in an email address. This is because there are spam bots which are able to send information that looks exactly like email addresses but in the actual sense the data is meant to corrupt your email list An email list with such information is not useful since campaigns sent through it will never make it to the users intended. Consequently, it is paramount that the authenticity of an email address is tested once the user sends the details through your website. Many email verification solutions can be added over and above the input validation layer to test from the authenticity of email addresses input by the users on your website.
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Email verification software usually send an actual email to the given address to ascertain that it exists before it can start receiving marketing campaigns. The client will be needed to follow a link that will be sent to their email addresses for them subscribe for the marketing campaigns. Some verification software also send test email address to the input email address to check the authenticity of the supplied email address. Here, the emailer will be polling the receiver for a successful handshake between the sender and the receiver of the test email sent. Once the sender is in receipt of the delivery report from the receiver’s email provider, the email address supplied is confirmed and added to the email list.