The way you make your clients feel valued can spell the difference between keeping them and losing them to your competitor. Different salons make use of different approaches in managing the business. Some use a paper filling system in order to manage their clients’ information. For others, it’s time to be more efficient, and this is a goal they can reach with the help of salon software. Salon systems offer automation for most salon processes and can even help in other areas of running a salon.
Are you planning to invest in software? Do you want to improve your current system? If so, take note of the following benefits offered by a salon system so you can continue getting new clients and keep the old ones too:
An effective way of making sure your clients return is to prompt them for another booking before they can even leave the salon. Certain salon software can be set to ask the hairdresser or therapist if the client might want to book a future appointment as soon as payment is taken or even before. Your salon system should as well run simple reports on appointment-overdue clients, and that report can be used to send out personalised email or text to remind them of their bookings.
Convenient Booking Process
Salon software provides a day in, day out system where they can book their own appointments at any time or in any place they may be. Clients can even request a specific stylist they want. Salon software can also notify you in advance of any no-shows. The two-way text messaging that usually comes with systems is simple and can used to forward personalized text messages to a number of people en masse. Your system can use this for your marketing effort.
Begin a loyalty scheme to help keep clients coming back on a regular basis. You can even set the system to offer discounts to customers who bring a friend with them. Or you can book them both at the same time. Salon systems can let you store details about your clients, like birthdays, favorite magazines, favorite tea, etc. The client’s information can help you make their visit to your salon more enjoyable or memorable.
Aside from using your system for clients and for setting appointments, you can use it to manage your stock as well. It is not only good for counting stock but also for determining which products you use most often, enabling you to get only what you don’t have. Certain systems will also put a tab on your stock levels and maybe even order your stock for you if necessary.